Iloilo City, a vibrant tapestry of history, culture, and festivity, is poised to host its flagship celebration once more: the Dinagyang Festival. Marking its spot on the 2024 calendar, the city streets will pulsate with rhythm, color, and devout enthusiasm from January 12th to 28th, in a grand tribute to the beloved Señor Sto. Niño.

Fresh from its triumphant conquest as the Aliwan 2023 Champion, the Iloilo Dinagyang Festival is not just a regular event; it’s an experience. For those unfamiliar, “Dinagyang” translates to merrymaking, and the festival remains true to its namesake. It engulfs the beholder in an embrace of dance, drums, and heartfelt devotion.

As the city prepares to bid adieu to 2023, a year filled with challenges, triumphs, and countless blessings, the residents resonate with a collective sentiment: gratitude towards the revered Señor Sto. Niño. IFFI’s executive director, Joyce Clavecillas, highlighted that this year’s celebration centers around the heartfelt theme, “Pagdayaw kay Senor Sto. Niño, Padayaw sang mga Ilonggo!” or “Praise to Señor Sto. Niño, dance of the Ilonggos!”

As the anticipation grows, meticulous planning is underway. IFFI has already engaged in dialogues with various tribes, artists’ organizations, food festival committees, and other stakeholders to garner their insights and suggestions. This collaborative effort aims to further enhance the festival’s proceedings, making it an event that resonates deeply with both attendees and participants. Additionally, in a move that augments the festival’s scope and reach, IFFI has also partnered with sponsors, the Department of Education, and school principals, all of whom have expressed eagerness to participate in the festival, as reported by Iloilo City PIO.

For travelers, enthusiasts, and festival aficionados worldwide, this call is unmistakable: SAVE THE DATE. Between January 12th and 28th, the roads, whether they’re freeways, airways, or waterways, all point towards Iloilo City. Whether it’s the hypnotic dances, the breathtaking costumes, or the indomitable spirit of unity and celebration, Dinagyang offers a sensory delight.

The chants of “Viva! Viva! Viva Señor Sto Niño!” will reverberate throughout, an echoing testament to the unwavering faith and joyous spirit of the Ilonggos. It’s not just a chant; it’s an emotion, a prayer, and an invitation for everyone to join in this grand spectacle.

And as the rhythms grow louder, resonating with the heartbeat of the city, there’s only one thing left to say: “Hala Bira, Iloilo!” Let the celebrations begin.